It arrives just weeks after Samsung unveiled its surprisingly thin and light Samsung Galaxy Z Fold 7, a device that raised the collective bar for all other foldable phones released thereafter.
It's not that the Galaxy Z Fold 7 is better than the Pixel 10 Pro Fold in every way – in fact, in my hands-on Google Pixel 10 Pro review, I praise Google's latest foldable for two very particular upgrades (more on these later). But even just from the perspective of dimensions and weight, there's almost no comparison.
Despite having similarly sized cover and main screens, the two phones look considerably different. This is due in part to the somewhat different aspect ratios of their respective cover screens.
The Pixel 10 Pro Fold is 3 inches wide, while the Galaxy Z Fold 7 is 2.8 inches wide. Despite being narrower, the Galaxy Z Fold 7 has, at 6.5 inches, the bigger screen because it's taller than the 6.4-inch Pixel 10 Pro Fold.

When opened, the main screens are quite similar, though the Galaxy Z Fold 7's flexible display has smaller bezels and is considerably squarer.
These display differences, though, are only a smart part of why the Galaxy Fold 7 is immediately a far more appealing device.